It's been a good year for IKEA. So good, the Swedish furniture retailer is giving all 12,400 U.S. employees mountain bikes.
It seems the holiday giveaway has divided cyclists, at least in the bicycle blogging world. Some feel the bike's shoddy components and design is a "slap in the face" to workers. (See a photo of the bike here.)
Others think the giveaway "plants the seed" and is a good move coming from such a large employer.
Regardless of whether or not the bike is up to par, I am of the opinion that 12,400 more people own a bike. And that is a good thing.
What do you think? 'Slap in the face' or step in the right direction?
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